About

When I was in grade school, I wrote a jingle for Chaquita bananas. It was my first and last jingle. While some people drift into the ad biz from other jobs or careers, it was clear what I wanted to do from the 4th grade. Make stuff up.

My creative philosophy is simple:  Come up with a great idea. Throw it away. Come up with a better one.

As for the brag portion of my bio, I’ve won awards in all the major shows, I’ve served on the national AAF board, judged CA, written articles for national publications, run the Boston marathon, I even did the CEO thing for seven years.  But of course, I returned to my true love – creative.

This work would not be possible without the passionate, tireless contributions of so many creatives, artists and production partners, who helped bring these ideas to life.